From Purpose to Purposeful 

The world now understands the importance of purpose, in life and in business. Forward looking groups/institutions such as the British Academy and BSI already recognise its importance to a thriving Britain (e.g. PAS 808) and a flourishing World (e.g. ISO 37000, and the development of ISO 37011).

To avoid purpose-wash it’s critical to embed Purpose into the organisation’s DNA and into every decision the enterprise makes. When this is done an organisation moves beyond 'Purpose' to being Purposeful™ - a Purposeful Business™, a Purposeful Enterprise™, a Purposeful Organization™, a Purposeful Corporation™.

Purposeful Government™ (trusted Purpose Driven Government™) also nurtures and supports Purposeful Organizations to create a Purposeful Economy™, Purposeful Britain™ and a Purposeful World™, by embedding 'purpose' into its DNA and all its decision making too.

David Clift

Purposeful Ambassador®

Co-founder, Purposeful Education

Founder, Good Turns & Purposeful Enterprises

Co-developer of Purposeful  Britain and a Purposeful World

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© Good Turns Foundation 2024.

^† Purposeful Organisation™, Purposeful Enterprise™, Purposeful Business™, Purposeful Corporation™, Purposeful Board™, Purposeful Executive™, Purposeful Director™, Purposeful Trustee™, Purposeful Enterprises™, Purposeful Investor™, Purposeful Partner™, Purposeful Auditor™, Purposeful Consultant™, Purposeful Ambassador™, Purposeful Government™, Purposeful MP™, Purposeful PM™, Purposeful Minister™, Purposeful Mayor™, Purposeful Council™, Purposeful Councillor™, Purposeful Governor™, Purposeful Communities™, Purposeful Economics™, Purposeful Economy™, Purposeful Britain™, Purposeful World™ are all recognised/registered trademarks.